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Privacy Policy


This Privacy Policy is here to better serve those who are concerned with how their information is used online. The following describes what type of information we collect, what it’s used for, and the measures we take to protect it.

IMPORTANT NOTE: By using the Site and/or purchasing, viewing, downloading, or otherwise signing up to receive Little Lyss Fitness email list newsletter, social media posts, blog posts, courses, coaching services, guides, eBooks, forms, worksheets, workbooks, website materials, and/or training programs (hereinafter collectively referred to as the “Site, Courses, Services, and/or Products”), you voluntarily agree to be bound by this Privacy Policy.

If you have any questions about this Privacy Policy, please contact Alyssa Olenick at

If you do not agree with the terms of this Privacy Policy, you shall not use or browse the Site.

1. Definitions
“Company”, “We”, “I”, “Our”, or “Us” means Little Lyss Fitness and

“Content” means any and all written, visual, video, or audio information contained on the Site, including, but not limited to, any and all emails received from Alyssa Olenick, Little Lyss Fitness or, and any and all written or downloadable material purchased, viewed, or otherwise offered on such as blog posts, graphics, designs, documents, information, templates and materials.

“Personal Information” means information that can be used on its own or in conjunction with other information to identify, contact, or locate a person, or to identify an individual in context. For example, personal information includes, among other things, your name, address, email address, telephone number, credit card information, site behavior, etc.

“Site, Courses, Services, and/or Products” means, content, email list, social media posts, blog posts, courses, coaching services, guides, eBooks, forms, worksheets, workbooks, website materials, and/or training products available on the Site.

“Site” means and any and all of the Company’s associated pages, tabs, landing pages, forms, or sub-pages.

“You” or “Your” means the user, customer, or viewer of the Site.

2. Company Statement:
The Site and its Content are owned by Alyssa Olenick, owner of Little Lyss Fitness.

Little Lyss Fitness is committed to protecting your Personal Information. We will only collect or use your Personal Information in accordance with the Privacy Policy herein.

3. What kind of Personal Information do we collect?
Personal Information You Provide:
When using the Site, and in filling out forms, purchasing products, providing comments, or contacting us, you may be asked to enter your name, email address, website address, mailing address, payment or credit card information. We use this information to deliver the product purchased, or information requested, to improve the performance and applicability of the Site, and to provide you with educational content, newsletters, promotions, and special offers.

Personal Information Automatically Collected:
Through use of the Site, the Company may use data collection technology, such as Google Analytics, etc, (hereinafter referred to as the “Data Collection Companies”) to collect information related to your use of the Site. Generally speaking, this includes information about your geographic location and Site behavior. The Data Collection Companies also provide us with information about what type of device or software you use, your IP address (with location information), and whether you view the Site on mobile, tablet, or desktop.

We collect this information for statistical purposes only and to improve the viewer experience.

4. What if the Personal Information we have about you is incorrect or you want to update it?
If the Personal Information we have collected about you is incorrect or incomplete in any way, or you would like to update what we have, please contact Alyssa Olenick at

We will make the appropriate corrections when notified, as long as the corrections requested to be made are not incorrect or fraudulent in any way.

5. When do we collect Personal Information?
We collect Personal Information from you when you purchase, order, or sign up on and for the Site, Courses, Services, and Products, download our freebies or resources, subscribe to our newsletter, fill out a form, browse the Site, view Content, make purchases and enter your any Personal Information on the Site. If you’re just viewing the Site, you won’t be required to provide personal information to browse.

If your’e outside of the EU: if you sign-up to receive any freebies, downloads, webinars, recordings, courses, or services from the Company, or purchase any products or services from us, you will automatically be added to our email list to receive free email messages from us. You can unsubscribe at any time by clicking “UNSUBSCRIBE” at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email Alyssa Olenick at to be unsubscribed from future messages.

If you’re IN the EU: if you sign-up to receive any freebies, downloads, webinars, recordings,
courses, or services from the Company, or purchase any products or services from us, you will
only be added to our email list to receive free email messages from us if you affirmatively
consent to receiving such messages. You can unsubscribe at any time by clicking “UNSUBSCRIBE” at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email Alyssa Olenick at to be unsubscribed from future messages.

6. How do we use your Personal Information?
When using the Site, Courses, Services, and/or Products, we may use the Personal Information
we collect from you when you register, make a purchase, sign up for our newsletter, respond to
a survey or marketing communication (typically by email), browse the Site, or use certain other
Site features in the following ways:
• To personalize your experience and to allow us to deliver the type of content and product
offerings in which you are most interested.
• To improve our Site in order to better serve you.
• To allow us to better serve you in response to your customer service requests.
• To administer a contest, promotion, survey, or other Site feature.
• To quickly process your transactions on and for the Site, Courses, Services, and/or Products.
• To send periodic emails regarding the Site, Courses, Services, and/or Products.
• To tailor social media (i.e., Facebook, Instagram, etc.) advertisements to you.

7. Do we share your Personal Information with anyone?
We DO NOT sell, trade, or otherwise transfer to outside (third) parties your Personal Information
unless we provide users with advance notice or need to do so in order to comply with the law or
an investigation. This does not include website hosting partners and other parties who assist us
in operating our website, email service, conducting our business, or serving our users, so long
as those parties agree to keep this information confidential. We may also release Personal
Information when its release is appropriate or necessary to comply with the law, enforce our Site
policies, this Privacy Policy, Terms and Conditions, Disclaimer, or to protect our rights or others’ rights, property, or safety.

However, non-personally identifiable visitor information may be provided to other parties for
marketing, advertising, or other uses. If you make your personal information available to third
parties through our Site, Courses, Services, and/or Products, Little Lyss Fitness is not responsible for any unauthorized use by that third party.

It’s also important to note that we do allow third-party behavioral tracking.

8. How do we protect your Personal Information?
We aim to make your visit to our Site as safe as possible. The Site uses commercially
acceptable methods of security protection to protect your information.

We also use a SSL certificate and never transmit your credit card information by email.

Your Personal Information is contained behind secured networks and is only accessible by a
limited number of persons who have special access rights to such systems, and are required to
keep the Personal Information confidential. By viewing, using, or purchasing on or from the Site,
Courses, Services, and/or Products, you acknowledge that Little Lyss Fitness and its staff and
independent contractors may access your Personal Information.

In addition, all sensitive credit card or payment information you supply is encrypted via Secure
Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order to maintain the
safety of your Personal Information. All transactions are processed through a gateway provider
and are not stored or processed on our servers.

9. Do we use ‘cookies’ or social media pixels?
Cookies. Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site or service provider’s systems to recognize your browser and capture and remember certain information.

For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current Site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Site traffic and Site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:
● Help remember and process the items in the shopping cart.
● Compile aggregate data about site traffic and site interactions in order to offer better Site
experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

While you may disable the use of cookies through your browser’s settings or options page, you
may lose some of the features and functionality of the Site, Courses, Services, and/or Products,
as cookies are necessary to help track and enhance your experience on the Site.

Pixels. Yes. The Company may use social media pixels (Facebook pixels) to track visitors to the Site so we can tailor advertisements towards those visitors on various social media platforms, including: Facebook, Instagram, etc. The Company reserves the right to use pixels in accordance with the terms of the social media platform.

10. Third-Party Links:
Occasionally, at our discretion, we may include or offer third-party products, services, or links to
articles/blogs/sites on our Site. These third-party sites may or may not have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and
activities of these linked sites and/or their privacy policy (or lack thereof). Nonetheless, we seek
to protect the integrity of our Site and welcome any feedback about any issues you experience
with linked-to sites by emailing us at

11. Password Privacy:
While using the Site, Courses, Services, and/or Products, you may create a username and/or
password for login. It is your responsibility to keep the username and password safe. You are also responsible for any actions which occur through the use of your username/password, whether completed by you directly or through the use of your account. You shall notify us immediately by email at of any unauthorized use of your login information or any other security breach. Please log out at the end of each session to prevent any unauthorized use of your account or login information.

You may not share your username/password or login information with anyone other than yourself. We are not responsible or liable for any loss or damages as a result of your failure to protect your login information or your unauthorized sharing of same.

12. Google:
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They
are put in place to provide a positive experience for you. We are not currently using Google Ads
on the Site, although this may change in the future. We have implemented the following through Google Analytics: Demographics and Interests Reporting.

We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party
identifiers together to compile data regarding user interactions with ad impressions and other ad
service functions as they relate to our website.

To Opt-Out of Google Ads: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on.

13. California Online Privacy Protection Act (“CalOPPA”):
CalOPPA stretches well beyond California to require any person or company that operates
websites collecting Personal Information from California viewers/consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. Read more about CalOPPA here.

Pursuant to CalOPPA, we agree to the following:
Users can visit our site anonymously.
There is a link to this Privacy Policy in the site footer.
Our Privacy Policy link does include the word ‘Privacy’ and can easily be found on the page specified above. It is titled ‘Privacy Policy’ very clearly.

You will be notified of any Privacy Policy changes on our Privacy Policy Page (see bottom
“Updated On” date).

14. Children’s Online Privacy Protection Act (“COPPA”):
We do not specifically market to children under the age of 13. Please STOP and do not use, view, purchase, or otherwise browse the Site, Courses, Services, or Products if you are under 13 years old. If you’re younger than 13, you are not permitted to enter any Personal Information on this Site.

If you are a parent and you believe your child under the age of 13 has provided us with Personal Information, please contact us immediately to have it removed by emailing us at

15. Fair Information Practices:
In order to comply with Fair Information Practices we will take the following responsive action,
should a data breach occur:
We will notify you via email within 7 business days of any known breach.

16. CAN-SPAM Act of 2003:
The CAN-SPAM Act is a U.S. law which establishes rules for commercial email messages,
gives you the right to stop certain commercial emails from being sent to you, and outlines
certain penalties for commercial entities or persons who violate the law.

We collect your email address and name so we can:
   • Send information, respond to inquiries, and/or other requests or questions.
   • Process orders and to send information and updates pertaining to orders of a course,
product, or service.
   • Send you additional information related to your course, product and/or service.
   • Market to our mailing list or continue to send emails to you after the original transaction has
   • Email you a newsletter with free information and advertising certain Products, Services,
and/or Courses we offer.

In accordance with the CAN-SPAM Act, we agree to the following:
   • We WILL NOT use false or misleading subjects or email addresses.
   • We WILL NOT identify the email message as an advertisement in some reasonable way.
   • We WILL NOT include our business mailing address and/or physical address in our emails.
   • We WILL NOT monitor third-party email marketing services for compliance. We use Flodesk
to send our emails to you.
   • We WILL honor opt-out/unsubscribe requests quickly.
   • We WILL allow users to unsubscribe by using the appropriate link at the bottom of each

If at any time you would like to unsubscribe from receiving future emails, you can email us at
Alyssa Olenick at or follow the instructions at the bottom of any
email you receive from us and we will promptly remove you from future correspondence(s).
However, unsubscribing from one list or set of emails may not unsubscribe you from receiving
ALL future emails from us. If you experience any problems unsubscribing, please email Alyssa
Olenick at and we will promptly handle your removal.

17. Your General Data Protection Regulation (“GDPR”) Rights
If you are located within the European Union (“EU”), you are entitled to certain rights under the
GDPR. You have the right to:
   ● Know how long we’ll keep your information. We’ll keep your personal information until the earlier of: (1) you either ask us to delete your information or (2) the Company decides it no longer needs the data and the cost of retaining it outweighs the value to keeping it.
   ● Access, rectify or erase your personal information.
   ● Withdraw your consent to the Company's processing of your data, which shall have no effect on the lawfulness of the processing of your personal information prior to your withdrawal.
   ● Lodge a complaint with a supervisory authority that has jurisdiction over GDPR issues.
   ● Provide only your personal information which is reasonably required to enter into a contract with us. The Company will not ask for your consent to provide unnecessary personal information on the condition of entering into a contractual relationship with the Company.

18. Contacting Us:
If there are any questions regarding this Privacy Policy, you may contact us using the following

Little Lyss Fitness
Website: (see contact form)

Mailing Address: N/A
Updated on January 13, 2020

Hey, I'm Lyss!

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